Brand
- Amana 16
- Amazon 1
- Anker 1
- Aotos 1
- bella PRO 1
- Bosch 20
- Breville 30
- Café 34
- Dacor 3
- De'Longhi 10
- Dyson 2
- Electrolux 7
- Epson 1
- Fisher & Paykel 3
- Frigidaire 73
- GE 177
- GE Profile 53
- GoTrax 7
- Haier 7
- Heybike 10
- HiBoy 6
- Hisense 20
- Hotpoint 2
- Hyper 2
- Insignia 29
- JennAir 3
- Jetson 1
- Kings Outlet 6
- KitchenAid 93
- Lectric eBikes 12
LGLG 199- Maytag 41
- Neptune 2
- Nespresso 7
- Ninja 7
- NIU 5
- Panasonic 6
PhilipsPhilips 5- Pioneer 2
- Rad Power Bikes 1
- Razor 4
- RevAir 1
SamsungSamsung 250- Segway 3
- Shark 1
- Sharp 4
- Sony 38
- SunBriteTV 1
- SWFT 1
- TCL 33
- Thermador 1
- Tineco 3
- Toshiba 5
- Victrola 1
- Viking 1
- Whirlpool 157
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
