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GE – 7.8 Cu. Ft. Stackable Smart 10-Cycle Electric Dryer – White
GE – 7.8 Cu. Ft. Stackable Smart 10-Cycle Gas Dryer – White
GE Profile – 2.1 Cu. Ft. Over-the-Range Microwave with Sensor Cooking and Chef Connect – Black Stainless Steel
GE Profile – 2.1 Cu. Ft. Over-the-Range Microwave with Sensor Cooking and Chef Connect – Stainless Steel
GE Profile – 2.1 Cu. Ft. Over-the-Range Microwave with Sensor Cooking and Steam Cleaning – Stainless Steel
GE Profile – 22.1 Cu. Ft. French Door Counter-Depth Refrigerator with Hands-Free AutoFill – Stainless Steel
GE Profile – 22.3 Cu. Ft. 4-Door French Door Counter-Depth Smart Refrigerator with Door-in-Door Storage – Stainless Steel
GE Profile – 24″ Top Control Smart Built-In Stainless Steel Tub Dishwasher with 3rd Rack, Dedicated Jet Targeted Wash and 42 dBA – Stainless Steel
GE Profile – 24″ Top Control Smart Built-In Stainless Steel Tub Dishwasher with 3rd Rack, Microban Protection and 42 dBA – Stainless Steel
GE Profile – 24″ Top Control Smart Built-In Stainless Steel Tub Dishwasher with 3rd Rack, Microban Protection and 44 dBA – Stainless Steel
GE Profile – 27.7 Cu. Ft. French-Door Refrigerator with Hands-Free AutoFill – Stainless Steel
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.