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GE – 21.9 Cu. Ft. Top-Freezer Refrigerator with Garage Ready Performance – White
GE – 21.9 Cu. Ft. Top-Freezer Refrigerator with Garage Ready Performance from 38-110 Degrees Fahrenheit – Black Slate
GE – 22.1 Cu. Ft. French Door Counter-Depth Refrigerator and Space Saving Ice Maker – Slate
GE – 22.1 Cu. Ft. French Door Counter-Depth Refrigerator with Space Saving Ice Maker – Black Slate
GE – 22.1 Cu. Ft. French Door Counter-Depth Refrigerator with Space Saving Ice Maker – Stainless Steel
GE – 23.0 Cu. Ft. Side-by-Side Refrigerator with External Ice & Water Dispenser – Stainless Steel
GE – 24.7 Cu. Ft. French Door Refrigerator with Internal Water Dispenser – Stainless Steel
GE – 24″ Front Control Built-In Plastic Tub Dishwasher with Steam + Sanitization and 55 dBA – Black
GE – 24″ Front Control Built-In Plastic Tub Dishwasher with Steam + Sanitization and 55 dBA – Stainless Steel
GE – 24″ Front Control Built-In Plastic Tub Dishwasher with Steam + Sanitization and 55 dBA – White
GE – 24″ Portable Dishwasher – Black
GE – 24″ Portable Dishwasher – Stainless Steel
GE – 24″ Portable Dishwasher – White
GE – 24″ Top Control Built-In Plastic Tub Dishwasher with 3rd Rack, Bottle Jets and 50 dBA – Black
GE – 24″ Top Control Built-In Plastic Tub Dishwasher with 3rd Rack, Bottle Jets and 50 dBA – Slate
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.