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GE – 1.9 Cu. Ft. Over-the-Range Microwave with Sensor Cooking and Steam Cleaning – Black
GE – 1.9 Cu. Ft. Over-the-Range Microwave with Sensor Cooking and Steam Cleaning – Slate
GE – 1.9 Cu. Ft. Over-the-Range Microwave with Sensor Cooking and Steam Cleaning – White
GE – 1.9 Cu. Ft. Over-the-Range Microwave with Steam Cleaning – Black Slate
GE – 16.6 Cu. Ft. Top-Freezer Refrigerator with Interior LED Lighting – Black
GE – 16.6 Cu. Ft. Top-Freezer Refrigerator with LED Interior Lighting – White
GE – 17.5 Cu. Ft. Top-Freezer Refrigerator with Edge-to-Edge Glass Shelves – Black
GE – 17.5 Cu. Ft. Top-Freezer Refrigerator with Edge-to-Edge Glass Shelves – Stainless Steel
GE – 17.5 Cu. Ft. Top-Freezer Refrigerator with Edge-to-Edge Glass Shelves – White
GE – 18.6 Cu. Ft. French Door Counter-Depth Refrigerator with Internal Water Dispenser – Stainless Steel
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.